From Notes to Nuance : Reflections of a Note-taker

Being articulate—being able to clearly express what you're thinking or feeling—isn’t something that comes naturally to most people. And yet, in user research sessions, this is exactly what we ask of participants. That’s where the art of moderation comes in. A good moderator isn’t just asking questions; they’re following a curious, investigative trail, one that [...]

When Mistakes Speak: What User Errors Reveal About Design

Using an app is a lot like navigating a maze. You start with a goal in mind, sending a message, sharing a photo. But along the way, you hit dead ends, take unexpected turns, and sometimes stumble upon hidden shortcuts. And just like in a maze, these “wrong turns” aren’t just hurdles but they’re clues [...]

How UX Research is Shaping Enterprise Software Sales Strategies ?

In today's dynamic business environment, enterprise decision-making has become more complex, particularly when it comes to purchasing software solutions. Organizations must navigate an intricate web of needs, preferences, and stakeholders before arriving at the final decision. This complexity is where UX research plays a critical role — simplifying decision-making and uncovering actionable insights that align [...]